Our Story

Founded in 2020, NKE Safety Apparel is a purpose-driven American workwear brand redefining how safety gear is designed, worn, and experienced. Headquartered in East Lansing, Michigan, and rapidly expanding nationwide, NKE is on a mission to build the leading Fire Resistant (FR) brand in the U.S. market—delivering high-performance safety apparel that seamlessly blends design, comfort, compliance, and affordability. 

In its early years, NKE launched its initial product lines centered on High-Visibility (Hi-Vis) garments. Recognizing the growing need for advanced protection, the company quickly expanded into FR clothing, offering a full range of products tested to meet stringent safety standards. 

Despite the challenges presented by the global pandemic and supply chain disruptions, NKE maintained steady growth by prioritizing innovation, customer feedback, and quality. In 2024, the company reached a major milestone with the opening of a new Distribution Center in Texas, significantly enhancing its logistical capabilities and positioning itself for broader national reach. Alongside this, NKE expanded its sales team to strengthen support across key U.S. regions. 

Today, NKE continues its mission to lead the safety apparel industry by reshaping how protective workwear is designed, worn, and experienced—delivering products that seamlessly blend functionality, comfort, style and affordability under its motto, “Work Safe. Home Safe. Play Safe.”